Keep Discovering Dubai Campaign Launched
/ 8 March 2009
DUBAI - The Emirates airline and Group in partnership with the Dubai Department of Tourism and Commerce Marketing (DTCM), Dubai hoteliers and destination management companies, have launched the ‘Keep Discovering Dubai’ campaign to promote tourism facilities internationally, a media release said.
The campaign is estimated to be costing around Dh50 million, including flights, accommodation, meals and tours. Over 2,000 frontline travel staff from around the world including travel agents and tour operators will be invited to visit Dubai throughout March, April and May for a three-day familiarisation trip.