"In 2003, German companies exported horticulture goods worth approximately 3.23 billion euros to the UAE," Egon Galinnis, Managing Director, Messe Essen GmbH said here on Tuesday at the opening of the first International Plants Expo in the Middle East.

He said: "According to our reports, 400 German plant and flower companies are operating in the UAE of which 100 are in Abu Dhabi and the rest in Dubai and the northern emirates. This gives an indication of the potential for the rest of the region. This booming demand has made us bring the leading international trade fair for the 'green industry' to Dubai."

More than 100 exhibitors and international brands from 12 countries showcased their unique products and services at the region's first international plants expo, IPM Dubai.

The trade fair showcased a wide variety of plants including indoor and outdoor plants, cut flowers and vegetables. The latest technology and techniques in landscaping, irrigation, plant protection and seed plantation will also be on display.

"Owing to the perishable nature of plants and flowers, horticultural businesses need to be equipped with the most modern technology. Applying the latest technical equipment and constant innovation are key to achieving success in this industry. However, the majority of the required equipment is currently being imported," said Michael Mueller, Managing Director, Planetfair Dubai LLC.

"IPM Dubai is an indispensable platform for buyers, retailers, manufacturers and distributors to interact and exchange ideas. It will give regional market players the opportunity to experience the latest innovations, and appreciate global standards."

IPM Dubai housed national pavilions from Germany and Sri Lanka. The German pavilion was the largest with more than 25 exhibiting companies — all supported by the Federal Ministry of Consumer Protection, Nutrition and Agriculture. Other exhibiting countries included Italy, Belgium, Netherlands, San Marino, Ukraine, France, Ecuador and the UAE.