DUBAI — Vanilla Music , a part of Viva Group based in Dubai and one of the leading distributors of Indian music, recently joined hands with T-Series, one of the largest music companies of India.
T-Series at present captures 60 per cent market share of the audio and video titles in the sub-continent and in order to expand in the booming UAE market has selected Vanilla Music as its distributor in the UAE and region.
According to Deepinder S Kapany, General Manager, Vanilla Music: "The coming together of T-Series and Vanilla Music will strengthen the company which already distributes the leading names in the music industry from India including, Yashraj Music, Saregama, Tips, Venus to name a few."