Emirates NBD’s app links to Smart Dubai Happiness Meter

Dubai - The Smart Dubai Happiness Meter is a scientific approach to measuring happiness.

Emirates NBD, one of the leading banking Groups in the region, announced the linking of Dubai Government’s Smart Dubai Happiness Meter to its mobile banking app.
The strategic partnership between Dubai Government and Emirates NBD solidifies the bank’s goal of providing superior customer experience through its digital services.
The Smart Dubai Happiness Meter is a scientific approach to measuring happiness. Emirates NBD customers will be given the choice to choose between three ratings: happy, unhappy and neutral depending on the quality of their experience with the bank’s mobile banking app creating a direct link for feedback between the bank and its customers.
Hesham Abdulla Al Qassim, vice-chairman and managing director of Emirates NBD, said: “As the largest bank in the country, we feel that it is our responsibility to help carry forward Dubai’s vision of making Dubai the happiest city on the planet. The Smart Dubai Happiness Meter is an extremely efficient and quick means to receive feedback from our customer base on how they rate their experience with our mobile banking app. Emirates NBD prides itself on providing best-in-class digital services and will use this tracker as a means of judging our own offerings while we continuously strive to achieve every single response as happy.”
 Emirates NBD’s mobile banking app currently has 25 per cent penetration rate in the bank’s customer base. The application has been downloaded over 750,000 times across all app stores and has been highly ranked by consumers with 4.5 stars out of 5. — business@khaleejtimes.com